The Yankees announced on Thursday the festivities surrounding their annual celebration of Hispanic Heritage Month.
As part of a number of themed activities, there will be a stickball tournament will be held outside Yankee Stadium on River Avenue between 158th and 161st Streets, singers Frankie Negron and Toby Love will perform pregame concerts, Alianza Dominicana will offer free dance lessons at Yankee Stadium prior to a game for ticket-holding fans, and discounted tickets will be offered during the month of September for all Spanish-language Yankee Stadium tours.
The increased activity surrounding Hispanic Heritage Month is an extension of the league’s “Ponle Acento” (“Put an Accent on It”) campaign, launched in 2016 to highlight the distinctive mark that Hispanic and Latino players and fans leave on the game. As part of the league-wide initiative, Yankees players will wear a “Ponle Acento” T-shirt during batting practice prior to their scheduled game on Friday, September 14 vs. Toronto.
Fans who visit www.yankeesbeisbol.com/herenciahispana can find special ticket offers celebrating Hispanic Heritage Month. The offer for the Yankees’ game on August 31 vs. Detroit includes a ticket to the game and a redemption code for a future Classic Tour of Yankee Stadium; offers for September 14 vs. Toronto and September 21 vs. Baltimore include a ticket for the game, a commemorative Hispanic Heritage Month hat and a redemption code for a future Classic Tour of Yankee Stadium. Additionally, all Classic Tours will be offered to fans at discounted rates in September when using the code NYYES while completing the purchase. Fans interested in a bilingual (Spanish/English) tour should select the 1:00 p.m. Classic Tour.
Throughout September, the Yankees’ Spanish-language Twitter and Instagram accounts will participate in special Hispanic Heritage Month ticket giveaway contests. Fans have an opportunity to win tickets to select September home games by posting a picture showcasing their “Yankees Pride” while using #LosYankees2018. Additionally, fans who post photos combining their love for the Yankees with their love of Latin cuisine have the opportunity to win seats in the Judge’s Chambers on September 2 or September 19 when using #SaborYankees18. For more information on the contests, please visit the Yankees’ Spanish-language Twitter (@Yankees_beisbol) and Instagram (@Yankeesbeisbol) accounts.
For the third consecutive year, a special Hispanic Heritage Month supplement in Spanish has been included in the September edition of Yankees Magazine, the club’s official game-day program. Yankees Magazine has served as the team’s official game-day program since 1980 and has strived to exceed the expectations normally associated with a team-based periodical. The unique September edition of Yankees Magazine continues the publication’s dedication to serve its loyal readers in new and engaging ways. The magazine can be purchased online at www.yankees.com/publications and www.yankeesbeisbol.com/publicaciones or by phone at (800) GO-YANKS [800-469-2657].
Yankee Stadium’s food service provider, Legends Hospitality, will offer two new items throughout September. “Fiesta de Leche,” a Latin-inspired shake that includes tres leches cake, condensed milk, cinnamon and horchata, rimmed with puffed rice and topped by a churro, can be found in Section 112. Additionally, tostones sliders will be available at Frank’s RedHot Terrace in the Bleachers.
To learn more about these and other events and initiatives, fans can visit the team’s official Spanish-language website, www.yankeesbeisbol.com, and click on the special Hispanic Heritage Month section. While there, fans can also participate in an online sweepstakes for the opportunity to win tickets to the final regular season home game at Yankee Stadium on Sunday, September 23 vs. Baltimore. Up-to-date information on all of the team’s Hispanic initiatives can also be found on the Yankees’ Spanish-language Facebook page, www.facebook.com/yankeesbeisbol.
SUMMARY OF YANKEES HISPANIC HERITAGE MONTH EVENTS
Friday, August 31: Hispanic Heritage Month kicks off when gates open at 4:00 p.m. with a set from La Mega 97.9 FM host DJ Kazzanova, who will be the guest DJ for the Yankees Batting Practice Block Party taking place that night. He will be immediately followed at approximately 5:30 p.m. by salsa artist Frankie Negron, who will also perform for fans on the Masterpass Batter’s Eye Deck. Negron has garnered numerous plaudits, including two Premio Lo Nuestro Awards for “Song of the Year” and multiple Grammy and Billboard Award nominations. Both DJ Kazzanova and Negron will be available for interviews and photos. Later that evening the New York Yankees Foundation will continue their support for the New York League of Puerto Rican Women, which assists young Hispanic women in their pursuit of higher education, by awarding scholarships to five recipients during a ceremony prior to the Yankees’ 7:05 p.m. game vs. Detroit.
Sunday, September 2: In a ceremony prior to the Yankees’ 1:05 p.m. game vs. Detroit, the Yankees will recognize the “Cyclones” team from the Bronx-based International Baseball Little League, who recently won the New York Baseball Fever Under-12 baseball tournament.
Friday, September 14: La Mega 97.9 FM’s weekday morning host DJ Aneudy will play a set for the crowd prior to the Yankees’ 7:05 p.m. game vs. Toronto. At the Pepsi Food Court in Section 126, free dance classes presented by Alianza Dominicana will be held for fans in attendance. Additionally, Yankees players will wear a “Ponle Acento” T-shirt during batting practice in support of MLB’s league-wide initiative.
Saturday, September 15: Major League Baseball and the New York Yankees — in partnership with the New York Emperors Stickball League (NYESL) and the 161st Street Business Improvement District — will host a “PLAY BALL: Stickball” event on River Avenue between 158th and 161st Streets featuring youth participants from the New York Emperors Stickball League and other local youth organizations. Additionally, prior to the Yankees’ 4:05 p.m. game vs. Toronto, the Yankees’ nominee for the Roberto Clemente Award (to be revealed on September 4) will be honored for his contributions to the community.
Sunday, September 16: In a ceremony prior to the Yankees’ 1:05 p.m. game vs. Toronto, the Yankees will present their Hispanic Heritage Month Community Achievement Awards to individuals and organizations who have made a profound difference in the lives of others. Winners this year are: Elizabeth Lagos (business); Melissa Salguero (arts); “Part of the Solution” (social responsibility); and Lang Youth Medical Program (education).
Monday, September 17: The Hispanic/Latino Organization for Leadership and Advancement (HOLA) — under the Bank of America Diversity & Inclusion Framework — will provide a financial education workshop to a group of Bronx middle school students selected by the New York City Department of Education. HOLA’s mission is to support financial wellness in the community and promote economic and social growth. The Yankees are proud to host this event at Yankee Stadium.
Friday, September 21: Prior to the Yankees’ 7:05 p.m. game vs. Baltimore, Toby Love, an American singer and songwriter from the Bronx, will perform at approximately 5:30 p.m. at the Masterpass Batter’s Eye Deck. Love was originally a backup singer for the bachata band Aventura before beginning his solo career. In 2008, he received four Billboard Latin Music Awards nominations, winning in two categories.
Saturday, September 22: The second “PLAY BALL: Stickball” event will take place on the streets just outside of Yankee Stadium with the winners of the championship final rounds recognized in a ceremony prior to the Yankees’ 4:05 p.m. game vs. Baltimore.
Sunday, September 23: Winners of the yankeesbeisbol.com ticket sweepstakes will attend the Yankees’ 1:05 p.m. game vs. Baltimore.